Having been a successful businessman for many years, Misha Peleg knows how important technology is for modern businesses. To thrive, it is not only necessary for businesses to use new tech, but they must also understand digital spaces. Here are Misha’s three tips for how to use technology effectively in your business.
Take Advantage of Tech
It has become standard for businesses to operate with technology, but is your company taking full advantage of tech? Simply having a social media page isn’t enough. If you have not already done so, create an account for your business on each major social media platform, as well as a website. Post on those pages with regularity and use HD photos and graphics. When your business is more visible online, it is easier for potential clients and customers to access information about your company. Don’t be afraid to engage with your community! Using social media wisely can bring in more business and open doors for opportunities like collaborations. Businesses that don’t keep up with digital evolution, i.e. foregoing social media pages, will be left behind by companies that modernize and monitor trends.
Cohesive Branding
Social media platforms are a useful tool for marketing your business. A successful business is also recognizable. A strong social media presence combined with consistent branding can help you form a brand identity. You can use technology to help you create your style guide as well. Digital art platforms like Adobe and Canva are versatile for creating logos and other graphics. Websites like DaFont and Wordmark are also great resources for finding unique fonts to make your typography more eye-catching.
Be Secure
Cybersecurity is becoming a vital part of every industry, even those that are not in the tech sphere. When a company is the victim of a targeted hack, hacks and data leaks can harm a company’s reputation and credibility. Don’t allow the sensitive information of your clients, employees, or both, fall into the wrong hands. Make sure your company has an adequate IT department and skilled software engineers. If your customers log in to an account for your business, implementing two-factor authentication can help keep their information more secure.
These days, technology can make or break your business. Misha Peleg says that technological literacy is like learning a new language — it can be challenging, but your persistence and dedication will pay off! Implementing new technology into your business may even help you streamline in ways you hadn’t considered before.
Misha Peleg is a serial entrepreneur and philanthropist. Having founded several highly successful companies since the early 1990s, he uses his business success to support a wide range of non-profit organizations throughout the world. You can follow him on Facebook, Twitter, LinkedIn, and Pinterest.